Kornélia LazányiVice Dean of Research
Keleti Faculty of Business and Management at Obuda University

She graduated from the Budapest University of Economic Sciences and Public Administration and received a Ph.D. degree in management and business administration at Corvinus University of Budapest. Experiencing the scale and scope of changes in the expectations of companies as a trainer while knowing the legislative constraints of higher education systems as a lecturer, she dedicated her researches to studying the discrepancies between the labour market demand and the competences of young labour market entrants and exploring how the necessary competences can be developed in an academic setting. In 2015 she wrote her habilitation thesis on ‘How to increase the employability of university graduates – Business and Management higher education in focus’. As a vice dean of the Keleti Faculty of Business and Management at Obuda University she is striving to effectuate her research findings and involve companies in defining, creating and delivering relevant knowledge to the students.


Win-win – How to involve companies in higher education

Teaching is a profession. Not everyone can develop a certain set of competences, or deliver a message in a way that can be converted into knowledge by the audience. Lecturers of HEI are capable of doing so. However, to deliver marketable knowledge and develop the skillset adequate for actual market needs, knowing the HOW is not sufficient. In the turbulently changing world of the 21st century, an up-to-date content is also inevitable. Scholars are supposed to take responsibility for providing such curricula, however, the factual knowledge about WHAT should be taught is with the companies. Hence, HEI cannot afford to live in their own ivory towers and lose contact with the business realm. The question arises naturally, how should the side knowing the HOW collaborate with the side knowledgeable about the WHAT. Directly involving professionals in education is not always the best solution. On the other hand, lecturers mostly don’t have time and opportunity to keep their knowledge updated through first hand corporate experience. For this reason, tools – such as simulations and case studies – have to be co-created by the two parties and field trips and company projects initiated to connect teachers, students and the business sphere. The aim of the presentation is to introduce a practice, where companies can be involved in the curriculum development, and can gain from the collaboration (besides the increased brand recognition) as well.