Science-to-Business Marketing Research Centre, Münster University of Applied Sciences (MUAS), Germany
Affiliated with the Science-to-Business Marketing Research Centre (S2BMRC) at Münster University of Applied Sciences (MUAS) in Germany, Balzhan Orazbayeva researches university-business collaboration and social innovation.
She is a researcher in the consulting project for the European Commission (DG Education and Culture), implementing the largest European study in the area of university-business collaboration. She is the capacity building designer and researcher for the Erasmus Plus project, aiming to establish a long lasting Knowledge Alliance between academy and industry and to produce an educational toolkit for trainers to raise strategic e-Leadership skills.
Balzhan also leads creative research process in EC project in the field of social innovation. Balzhan also coordinates industry projects executed by students as part of International Marketing and Strategic Marketing modules at MUAS.
Her research interests include university-industry relationships, higher education and social innovation. Balzhan is a doctoral candidate at VU Amsterdam and focuses in her PhD on higher education in the context of university-business collaboration.